Is a single tweet, YouTube video or Facebook post good intel for selling? Possibly…but it’s far more informative when you look at the aggregated picture. I recently did this and gained some great insight that can be used to facilitate the sales process. While it’s reasonable to assume that not everyone jumped on the social media [...]
Posts Tagged ‘Social Media’
Think Outside The Box: The Sales Process and Social Media
Posted in Sales, Social Media, Strategic Selling, tagged Customer Engagement, Customer Intelligence, Sales, Social Media, Strategic Selling on April 7, 2011 | Leave a Comment »
Culture 2.0: Is It Time To Update Your Culture?
Posted in Corporate Culture, Employee Engagement, Social Media, Social Media In The Workplace, tagged Corporate Culture, Employee Engagement, Social Media, Social Media in Workplace on December 9, 2010 | Leave a Comment »
I think we all have friends who for the past several years thought that social media was for the unemployed, stay-at-home moms (and dads), Gen X’ers and parents who needed to monitor their teenagers. It took a while before they realized that the web traffic from one cubicle to the next was not on the [...]
Sweat (Some) Of The Small Stuff And Don’t Poke Your Employees
Posted in Management, Managing In A Digital Age, Social Media, Social Media In The Workplace, Workplace Challenges, tagged Managing In A Digital Age, Social Media, Social Media in Workplace, Social Media Risks, Workplace Challenges on September 29, 2010 | 1 Comment »
What is a Poke? The poke feature can be used for a variety of things on Facebook. For instance, you can poke your friends to say hello. When you poke someone, they will receive a poke alert on their home page. Source: Facebook A young woman, (we’ll call her Julie), is 24 years old [...]
Coca Cola Taps Into Consumer Creativity
Posted in Business, Social Media, tagged Customer Engagement, Social Media on September 24, 2010 | Leave a Comment »
Coca Cola initiated a visual conversation with its customers and I thought it was worth sharing–as a reminder that not all customer engagement needs to be alike nor overtly about your brand. Coke promotes a photo campaign on Flickr titled What refreshes you? The premise is “wherever you find refreshment in the world, please [...]
Social Media In The Workplace—It’s Already Complicated
Posted in Business, Social Media, Social Media In The Workplace, Workplace Challenges, tagged Social Media, Social Media in Workplace on September 10, 2010 | Leave a Comment »
I recently led a half day workshop with a multi-national company who is already knee deep into some great Social Media activities. The purpose of the workshop was to talk about the impact inside the organization and to start a dialogue about the legal and HR risks that can crop up when you’re not looking—or [...]
Look Who’s Talking (2)…About Your Employment Brand
Posted in Employment Branding, Social Media, Social Media In The Workplace, Workplace Challenges, tagged Employment Branding, Social Media, Social Media in Workplace, Workplace Challenges on August 19, 2010 | Leave a Comment »
Part 2 of 2 In part 1, I talked about how an employer’s brand is shaped by job seekers, past employees, current employees and anyone who has ever had interaction with your company. These viewpoints are not exclusively from unhappy campers who worked or interviewed with your company. Their opinions (in most cases) are formed [...]
Look Who’s Talking About Your Employment Brand
Posted in Employment Branding, Social Media, Social Media In The Workplace, Workplace Challenges, tagged Employment Branding, Social Media, Social Media in Workplace, Workplace Challenges on August 16, 2010 | Leave a Comment »
Part 1 of 2 A friend of mine has an upcoming phone interview with a local employer and she was advised to check out the current state of the management and the culture. Unfortunately over the past several years, and through a pretty tight network, the reputation and brand of this particular employer has diminished. [...]
TMI-YI-YI: When Privacy Is Only Part Of The Problem
Posted in Social Media, Social Media In The Workplace, Training, tagged Privacy, Social Media, Social Media in Workplace, Social Networking on June 27, 2010 | Leave a Comment »
Privacy vs. TMI vs. Education and Understanding If a guy goes to the doctor to get tested for “something” and then alerts his former girlfriends via Facebook that the test was um, positive, is this bad behavior, bad judgment, ignorance or a lack of caring? If someone is willing to share such intimate details to [...]
Social Networks: What’s A Mistake Vs. Fireable Offense?
Posted in Corporate Policy, Management, Social Media, Social Media In The Workplace, Social Networking, Training, Workplace Challenges, tagged Management, Social Media, Social Media in Workplace, Social Media Risks, Training on June 21, 2010 | 2 Comments »
We all have opinions and bad days but in today’s world, the line is getting blurred regarding freedom of speech, a business conflict or a mistake. Social Media complicates employment matters today. We all make mistakes, so how do you decide what’s a fireable offense or just bad judgment when it’s posted on Facebook, MySpace, [...]
What You Say On Facebook Is Now A Community Page (Dragging Companies Along For The Ride)
Posted in Social Media, Social Networking, tagged Social Media, Social Media Risks, Social Networking on June 4, 2010 | Leave a Comment »
Just when you thought it might get a little easier on Facebook, the unintended consequence of a new feature is rearing its ugly head. Facebook launched a new feature titled “Community pages” several months ago; this is an automated page designed to enhance networking by creating communities around the things that interest you and based [...]
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