Is a single tweet, YouTube video or Facebook post good intel for selling? Possibly…but it’s far more informative when you look at the aggregated picture. I recently did this and gained some great insight that can be used to facilitate the sales process. While it’s reasonable to assume that not everyone jumped on the social media [...]
Posts Tagged ‘Customer Engagement’
Think Outside The Box: The Sales Process and Social Media
Posted in Sales, Social Media, Strategic Selling, tagged Customer Engagement, Customer Intelligence, Sales, Social Media, Strategic Selling on April 7, 2011 | Leave a Comment »
Coca Cola Taps Into Consumer Creativity
Posted in Business, Social Media, tagged Customer Engagement, Social Media on September 24, 2010 | Leave a Comment »
Coca Cola initiated a visual conversation with its customers and I thought it was worth sharing–as a reminder that not all customer engagement needs to be alike nor overtly about your brand. Coke promotes a photo campaign on Flickr titled What refreshes you? The premise is “wherever you find refreshment in the world, please [...]
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