We think that Social Media creates bias because of the obvious things that we can learn about people when we invade their lives online. Real damage, however, can occur in subtle ways when we shape opinions about people before we know them or we have visibility into the previously unknown. I’m talking about subtle things, [...]
Archive for the ‘Personal Branding’ Category
The New Glass House: Social Media And Subtle Bias
Posted in Personal Branding, Social Media In The Workplace, Workplace Challenges, tagged Personal Branding, Social Media in Workplace, Social Media Risks, Workplace Challenges on September 15, 2010 | 4 Comments »
Managing In The Digital Age: No Policy? Use Your Judgment
Posted in Change Management, Gen Y, Personal Branding, Social Media In The Workplace, Training, Workplace Challenges, tagged Change Management, Gen Y, Social Media in Workplace, Social Media Risks, Workplace Challenges on July 27, 2010 | Leave a Comment »
When it comes to newest challenges in the workplace, one phrase always comes to mind. I can’t take credit for it but I will say it was in a Manager’s Handbook from a past employer and I suspect it’s still there—in the absence of policy, there’s judgment. As I went through my reading material today [...]
So You Have A Big Social Media Following, Does That Make You An Expert At Anything?
Posted in Personal Branding, Social Media, tagged Personal Branding, Social Media on January 14, 2010 | 1 Comment »
For people and businesses, I tend to believe that social media activity must accompany a strategy and set of goals. Without it, you are a bit like a rudderless ship. You may be moving but you’re not moving in an intended direction. I think that some people and companies set goals such as “thought [...]
The Social Media Pool: It’s Adult Swim Time
Posted in Business, Career Management, Personal Branding, Social Media, tagged Business, Career Management, Humor, Job Search, Personal Branding, Social Media, Social Media Strategy on July 23, 2009 | 1 Comment »
Yesterday, I participated in a panel presentation talking to a talented group of individuals, all of whom are in transition. With the prevalence of social media, the job search strategy is much like the strategy for a business who is building a brand. My portion of the presentation was about the “marketing strategy” with an [...]
Are You Out Of Date? Recalibrate
Posted in Business, Career Management, Personal Branding, Social Media, tagged Business, Career Management, Networking, Personal Branding, Social Media, Tom Peters on June 25, 2009 | Leave a Comment »
I was recently preparing for a panel presentation to an audience of executives in transition. We were discussing the changes in the job market and recruitment, affected not only by the recession but by the prevalence of social media. As an analogy, I referenced Tom Peters’recent blog series titled 2009 Recalibration written by Steve Yastrowfounder [...]
Are You Branded For Life?
Posted in Business, Gen Y, Personal Branding, Social Media, tagged Business, Ford, Ford Fiesta Movement, Gen Y, Personal Branding, Social Media on June 14, 2009 | Leave a Comment »
Personal Branding is not a new concept. The social medium for doing so is relatively new. But if you think about the people you know in your life and work, the reality is they’re branded—knowingly or unknowingly. The difference is that in the past, we’ve called it our “reputation”. Regardless of the moniker, the fact [...]
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