The Company Mission Statement is so valuable to a fast paced ever evolving young organization especially. This is because priorities change so often than employees lose touch with what they are trying to accomplish in the first place. It reassures members of an organization by its ability to alleviate stress when one asks him or herself what their goals should really be, especially if the short term priorities seem too daunting.

The Company Mission Statement is a very specific to the company’s product or service and also ties in with the external environment (customers and competitors). For a business mission statement, focus should be geared toward growth and profitability more than anything else.

Since the company mentioned in the article above may be having some issues in dealing with the stress of how to manage through so many priorities it could be helpful to develop a “Vision Statement” as a tool to navigate managers through the mesh of multi tasking by personifying their organizational aspirations as leaders of the organization.